NOTE: image ad formats in this post are outdated so you should download the NEW templates HERE. However instructions on how to use these templates are still very useful.
You can build AdWords image ads easily with Google Display Ad Builder, but when you have to meet advertisers brands guidelines or you’re into some real affiliate marketing action, you have to build your own ads. For some of you this is easy for others is not, but when you build these ads you have to test every format available as you never now where will that little “Small Square” of 200 x 200 pixels or shall I say 200 x 189 pixels pop out next.
So here is your TIFF and PSD file with all dimensions and SLICES for static image ads (JPG, GIF or PNG). This AdWords banner templates include the smaller, AdWords compatible image ad sizes so your ads won’t get squashed by Google. This means if you draw a circle in your ad and post it as 300 x 250 px format, it will get squashed and you know what this means for a car advertisement – elliptic tires.
How to use the AdWords Image Ad Template file?
2. Open it in Photoshop (switch off guides if you want – you have slices ready)
3. Create your ads
4. Export for web: File > Save for Web & Devices
5. Select all banners you want to export
6. Select export options and select “Optimize to file size”
7. You want all slices to bi optimized to a file size of 44KB or less. They will get a bit larger than this but this should keep file size less than 50KB which is the AdWords image ads limit.
8. Save your image ads and choose “selected slices” save option.
Your AdWords ad sizes are ready-to-upload:
• Banner: 468 x 49
• Square: 250 x 239
• Small Square: 200 x 189
• Leaderboard: 728 x 79
• Medium rectangle: 300 x 239
• Large Rectangle: 336 x 269
• Skyscraper: 120 x 578
• Wide Skyscraper: 160 x 578
I’m using this for each and every AdWords image ad campaign as it is a big time saver.