When managing big account with numerous campaigns it is recommended you name your campaigns in the way that are easy to understand and filter in AdWords Editor or online interface when you need a report.
To assure quality campaign structure it is critical to separate content network ads and search engine ads. Next you should separate campaigns which target computers from these which target mobile and tablets. Last but not least it is a good tactic to separate these by match type (I’ll cover this one some other time). Add some image ads and you have 13 campaigns for one segment and this will give you a headache when it comes to editing and optimising.